Google Marketing Platform is an online advertising and analytics platform developed by Google and launched on July 24, 2018. It unifies DoubleClick’s advertising services and Google’s own advertising and analytics services. Google Marketing Platform is mainly used by big advertisers to buy ads on Internet.
Google Marketing Platform includes the following services:
- Display & Video 360 (demand-side platform)
- Search Ads 360 (search advertising)
- Campaign Manager 360 (ad management and measurement)
- Google Analytics (web analytics)
- Google Tag Manager (tag management)
- Google Optimize (web analytics)
- Google Data Studio (web analytics)
- Google Surveys (market research)